Top Influencers on Different Platforms in the APAC
Check out the Latest Top Influencers on Different Platforms (Instagram, Facebook, YouTube, Xiaohongshu, and TikTok). Discover Top Influencers by Region, Category, and Follower Count to Power Your Marketing Campaigns
| Rank | Influencer | Content Category | Followers | Avg. Likes | Avg. Comments | Engagement Rate | Avg. View Rate |
|---|---|---|---|---|---|---|---|
| Initializing table... | |||||||
FAQ
How do you rank the top influencers?
When ranking influencers, we don’t just look at the total follower count. Instead, we focus on the growth trend of video engagement rates. Our evaluation model takes into account the average likes and comments to ensure the ranking reflects true influence.
Why isn't the most-followed influencer at the top of the list?
The recommendation algorithm prioritizes user interaction over simple follower numbers. That’s why we give more weight to engagement data in our rankings. In the current algorithm environment, it’s actually quite common for mega-influencers to have lower engagement than influencers who have smaller but stickier audiences.
How is the influencer's region determined?
We determine an influencer’s region by analyzing their public profile information and the content they post. The specific region displayed reflects where the influencer is primarily based.
How are social account categories determined?
We utilize machine learning technology to analyze the influencer’s bio and post content to understand the underlying context. Based on these insights, we automatically determine and assign the most relevant category tags.
How do you categorize influencers by follower count?
To help you match the right influencer to your marketing goals, we’ve broken them down into four tiers:
Instagram / Facebook / YouTube
KOL: 100K+
Top-Tier: 36K – 300K
Mid-Tier: 10K – 36K
Emerging: 1K – 10K
TikTok
KOL: 1000K+
Top-Tier: 150K – 1000K
Mid-Tier: 50K – 150K
Emerging: 10K – 50K
Xiaohongshu (RedNote)
KOL: 300K+
Top-Tier: 50K – 300K
Mid-Tier: 10K – 50K
Emerging: 1K – 10K
How often do you update the top influencer list?
Since user behavior and viewing preferences change super fast, we update our list every week to keep the data fresh and relevant.
Why are there fewer than 50 KOLs on the leaderboard?
To maintain the integrity of the ranking, specific KOLs are excluded based on the following criteria:
- Follower Count: The number of followers does not meet the required threshold.
- Inactivity: No posts have been published within the last 30 days.
- Privacy Settings: The KOL has set their account to private, restricting data access.
- Content Safety: The content involves unsafe or inappropriate topics.
