Global Campaign Service
Elevating Global Campaigns through AI-Driven Precision: From discovery to conversion, we combine strategic matching, cultural resonance, and enterprise-grade automation to drive measurable growth.
AI Matching for Best Performance
Move beyond vanity metrics. Starry’s proprietary AI filters creators based on Audience Authenticity, Brand Affinity, and Historical Conversion Data. Powered by Ignite Vision’s decade-long performance marketing expertise across APAC, we match you with KOLs who drive tangible conversion to revenue, not just engagement.
Strategic Localization
Success across markets in APAC requires more than translation; it calls for cultural resonance. We deploy “Cultural Translators” to adapt your global strategy into localized narratives—from skincare rituals in Indonesia to gaming nuances in Taiwan. We ensure your brand enters new markets with a native voice that builds immediate consumer trust.
Enterprise-Grade Campaign Automation
Eliminate operational friction. Our platform centralizes the entire lifecycle—from AI-powered creator discovery, one-click outreach and E-contracting to Automated Payouts. Manage 500+ KOLs across multiple regions via a single dashboard with full integration for Shopify and WooCommerce, providing 100% transparency on ROI attribution.
Campaign Services
Redefining Macau Tourism for Hong Kong Travelers
Macau Government Tourism Office (MGTO)
Challenge
After the Pandemic, Hong Kong residents exhibited serious exhaustion from over indulgence in short-haul tours to close destinations such as Macau during the Pandemic. To revive the attractiveness of Macau to Hong Kong residents, MGTO sought to shift Macau’s tourism identity from a casino-centric image toward a cultural and lifestyle hub—through non-intrusive, organic storytelling.
Strategic Execution
Launched “Hidden Macau,” a multi-platform visual campaign on Instagram and Xiaohongshu. We spotlighted “clandestine” gems—indie bookstores, heritage ateliers, and boutique stays—prioritizing experiential narratives over traditional, rigid itineraries.
KOL Strategy
Partnered with 12 Hong Kong-based tastemakers specializing in aesthetic travel and high-fidelity community engagement (Avg. ER >6%). Creators were empowered to share unscripted discoveries, leveraging Instagram Reels and Carousels to maximize sensory immersion and authenticity.
Impact & Results
Engagement Excellence
Achieved a 7.2% average engagement rate, more than doubling the APAC travel benchmark (3.1%).
High-Intent Sentiment
85% of community interactions reflected genuine travel intent (e.g., “Location pinned,” “Added to bucket list”).
Conversion Catalyst
Post-campaign surveys revealed 41% of HK respondents identified influencer-led content as the primary catalyst for their Macau travel planning.
“Starry pivoted our strategy from ‘selling a destination’ to ‘sharing an ethos’—perfectly aligning with the aspirations of the modern traveler.”
— Marketing Lead, MGTO
Bring Ultra-High-Net-Worth Art Collectors to L’ÉCOLE Shanghai Exhibition
L’ÉCOLE, School of Jewelry Arts (Supported by Van Cleef & Arpels)
Challenge
Engaging China’s High-Net-Worth (HNW) art collectors—a demographic characterized by digital skepticism and high discretion—to drive physical attendance at a flagship Shanghai exhibition.
Strategic Execution
we adopted a “Cultural Connoisseur” positioning. We bypassed aggressive promotion in favor of intimate, educational walkthroughs on Xiaohongshu, focusing on jewelry provenance and savoir-faire to establish intellectual authority. We successfully and precisely targeted affluent China high-net-worth audience, who have high interest in luxury lifestyle at an exceptionally high ROI on marketing budget.
KOL Strategy
Strategic selection of 8 niche subject-matter experts (5K–50K followers) within fine arts and museum curation. We prioritized creators with high “Purchase Intent Signals” in their comment sections, ensuring the audience possessed both the interest and the means to attend.
Impact & Results
Precision Targeting
Attained 92% audience relevance, validated via XHS interest tagging and sentiment analysis.
Footfall Growth
Drove a 40% increase in exhibition attendance compared to previous non-influencer-led initiatives.
Source Attribution
68% of visitors explicitly cited Xiaohongshu as their primary discovery channel.
“We didn’t seek mass reach; we sought resonance. Starry delivered the exact eyes we needed.”
— China Director, L’ÉCOLE
Rapid Market Penetration for Premium Skincare in Indonesia
Global Premium Skincare Brand (Cross-border E-commerce)
Challenge
Launching a high-ticket serum in a zero-awareness market. The primary hurdle was establishing brand trust and localized social proof to justify premium pricing on Tokopedia.
Strategic Execution
Deployed a “Skin Advisor” framework using local KOCs (Key Opinion Consumers). We emphasized product efficacy under Indonesia’s specific tropical climate, integrating trackable affiliate links and time-sensitive incentives to bridge the gap between awareness and conversion.
KOL Strategy
Mobilized 30+ beauty advocates known for transparency and active community management. The campaign mandated 7-day longitudinal testing, utilizing “Before & After” documentation to provide empirical social proof.
Impact & Results
Click-Through Efficiency
Store traffic via KOL links outperformed the brand’s Meta Ads by 4.8x.
Direct ROI
Achieved a 5.2x ROAS within the initial 30-day launch window.
UGC Ecosystem
Generated 120+ high-quality reviews, seamlessly repurposed as Social Proof for the brand’s Product Detail Pages (PDP).
“In just three weeks, we transitioned from a market stranger to the ‘must-have’ serum in the Indonesian beauty community.”
— APAC Growth Lead, Global Skincare Brand
FAQ
How does your platform facilitate precision targeting on Social Platform?
We go beyond basic creator discovery. Our engine identifies talent by analyzing content-brand synergy (e.g., distinguishing high-science skincare tutorials from luxury unboxing aesthetics) and auditing follower behavior for high-intent keywords.
Are you equipped to support high-velocity campaigns during APAC’s peak shopping festivals (e.g., Double 11, 9.9)?
Definitely. Our localized teams maintain a pre-vetted roster of “festival-ready” creators. We specialize in designing performance-driven commission structures that catalyze consumer urgency. Furthermore, we offer API integration with major e-commerce storefronts to monitor real-time conversion spikes and optimize mid-campaign.
How do you manage the content approval and revision lifecycle?
We centralize the entire creative workflow within our platform. Brands can request granular edits and finalize assets. This eliminates fragmented communication and ensures all assets remain on-brand and compliant before going live.
What is your typical lead time for launching a cross-border campaign?
By leveraging our automated workflow orchestration and localized creator pools, we can compress the launch cycle to as little as 5–7 days from initial brief to the first live post—particularly across key growth markets like Taiwan, Hong Kong, and Southeast Asia.
Do we have the legal rights to repurpose influencer content for paid media?
Yes. We facilitate the acquisition of content licensing and “whitelisting” rights during the onboarding phase. This allows you to seamlessly amplify top-performing UGC as a high-converting paid creative without additional legal friction or renegotiation.
