AI Solutions
E-commerce
Regional Market Penetration
Building a Community from Scratch
Regional Market Penetration
MSI / Determinant
To expand e-commerce sales in specific overseas regions where the brand had low local recognition.
Challenge
The client lacked understanding of the local cultural nuances and user preferences in these specific regions, leading to ineffective generic marketing.
Solution: Local Insight & Creator Matching
We deployed local creators who acted as “Cultural Translators.” They took the brand’s core message and adapted it to fit local trends, language nuances, and platform behaviors (e.g., specific tech review formats for MSI, fashion styling tips for Determinant).
Key Results
Relevance
Bridged the cultural gap, making the brand feel “local” and accessible.
Conversion
Significantly improved click-through rates (CTR) to the regional e-commerce stores.
Building a Community from Scratch
Coupang / Rakuten (Taiwan)
To establish a long-term flow of traffic and content, rather than relying on one-off expensive campaigns.
Challenge
The brands had no existing influencer network in the target market and needed to build a Brand Ambassador Program from zero to one.
Solution: Community Building Program
Recruitment
We set up a tiered recruitment page to attract hundreds of KOCs.
Structure
Designed a “Base Fee + Commission” model to incentivize ongoing posting.
Management
Used Starry to manage the relationship with hundreds of ambassadors simultaneously.
Key Results
Scale
Successfully recruited and onboarded a dedicated army of brand ambassadors.
Content Volume
Generated a continuous stream of organic content, dominating share-of-voice during sale festivals.
FAQ
How do you measure sales conversion and ROI?
We focus on delivering tangible results. Starry supports tracking links (UTM) and discount code attribution to track the full funnel—from View to Click to Purchase.
Do you support Affiliate or Commission-based models?
Yes. Our platform supports Hybrid Models (Fixed Fee + Commission). This is ideal for recruiting large numbers of KOCs for sales activation.
How does this help with Cross-border E-commerce?
Our “Local Expertise” helps you navigate local e-commerce festivals (like 9.9 or Double 11) and select creators who know how to sell to that specific culture.
Can I use influencer content on my product pages?
Yes. We facilitate rights management so you can legally feature “As Seen On Social” influencer content on your product detail pages (PDP) to boost conversion rates.
