AI Solutions
Brands
Destination Marketing
Luxury & Art Education
Global Product Launch
Destination Marketing
MGTO
(Macau Government Tourism Office)
To drive tourism traffic from Hong Kong to Macau post-pandemic.
Challenge
Re-engaging the Hong Kong audience who had become accustomed to staying local. The campaign needed to visually showcase new, “Instagrammable” spots in Macau to trigger immediate travel desire.
Solution: Instagram Visual Strategy
We identified HK-based lifestyle and travel creators with high visual aesthetics. The campaign focused on “Hidden Gems” and “New Check-in Spots” in Macau, utilizing Instagram Reels and Carousels to create a visually cohesive “Macau Vibe.”
Key Results
High Engagement
Achieved above-average engagement rates on Instagram due to high-quality visual storytelling.
Traffic Driver
Successfully drove awareness and weekend trip bookings from the HK demographic.
Luxury & Art Education
L'ÉCOLE, School of Jewelry Arts
To attract a sophisticated, art-loving audience to their exhibitions and courses.
Challenge
The target audience is niche and highly discerning. Traditional mass media could not effectively penetrate the specific “High-Net-Worth” and “Art Enthusiast” circles in the Chinese-speaking community.
Solution: XiaoHongShu (RedNote) Niche Penetration
We utilized AI to filter for creators who specialize in art, jewelry, and refined lifestyles on XiaoHongShu. The content focused on in-depth exhibition walkthroughs and educational storytelling rather than hard selling, aligning with the platform’s “Note-taking” culture.
Key Results
Targeted Reach
Successfully penetrated the elite art community on XiaoHongShu.
Event Attendance
Drove high-quality foot traffic to the exhibitions, with visitors citing XHS posts as their source.
Global Product Launch
PlayStation / Le Creuset
To launch new products (Video Game/ Premium Cookware) and justify their premium price points through emotional connection.
Challenge
Balancing product message with emotional storytelling across different markets while maintaining a consistent global brand image.
Solution: Thematic Storytelling
We matched the brands with creators capable of “Scenario-based” marketing.
Key Results
Sentiment
Generated overwhelmingly positive sentiment by associating products with lifestyle aspirations.
Asset Utility
High-quality creator content was repurposed for official brand channels.
FAQ
How does your AI match the right KOLs for my brand?
Unlike basic databases, Starry uses a multi-dimensional AI model. We analyze Audience Demographics (age, location, interests), Brand Affinity (brands they’ve mentioned before), and Content Aesthetics. For cross-border needs, we specifically filter for creators with influence in your target export markets.
Is your data accurate? How do you detect fake followers?
We use official API integrations combined with Starry’s proprietary Quality Metrics. We look beyond follower count, analyzing Average Views vs. Followers ratio, Comment Authenticity, and Posting Frequency.
How long does it take to launch a campaign?
With Starry’s automated workflow, we significantly reduce administrative friction. While initial creator outreach can start as quickly as 48 hours after the brief, the complete cycle—from confirming collaboration details to the content going live—can typically be achieved in as little as 1-2 weeks.
Do you handle creator payments and contracts?
Yes, Starry offers end-to-end solutions including contracting and global payment facilitation. Please note that these fully managed features are available specifically with our Premium SaaS Plans.
Can I own the content for paid ads (Whitelisting)?
Absolutely. Depending on your needs, you can negotiate usage rights directly through the platform or leverage Starry’s agency team to facilitate the communication. We assist in securing “Whitelisting” or “Spark Ads” access based on the creator’s willingness.
What platforms do you cover?
We specialize in the APAC ecosystem. We cover global platforms like Instagram, YouTube, Facebook and TikTok, as well as region-specific giants like XiaoHongShu (RedNote).
